what Happened to Luma Soda? The Truth About Luma Soda


For many years, prominent brands such as Coca-Cola and Pepsi controlled the beverage business.

However, in recent years, a new crop of entrepreneurs has entered the field, bringing innovative goods and game-changing ideas.

One such entrepreneur is Luma beverage founder Dave Marron, who appeared on Shark Tank in 2017 with his all-natural beverage brand made from organic fruits and vegetables.

So, what happened to Luma Soda following its appearance on Shark Tank?

This article will look at what happened to Marron’s venture after he appeared on the show. We’ll look at how the company used its Shark Tank experience to build traction and reach a larger audience, as well as how it overcame some unusual difficulties along the way in its quest to become a significant player in the beverage market.

Finally, we’ll look at how Marron overcame these challenges to keep Luma Soda alive, as well as what the future holds for this new brand.

Luma Soda has come a long way since its inception in 2014. Let’s take a closer look at how the company has performed since taking on the Sharks!

Overview Of Luma Soda

Luma Soda, a beverage brand, appeared on Shark Tank in 2019. Josh and Ashley Luma founded it with the intention of creating sparkling water filled with natural vitamins.

The sharks were impressed by the drink’s taste, but they finally opted not to invest. Luma Soda has grown and expanded its reach since debuting on Shark Tank.

They have since distributed their product to retailers around the country, including Whole Foods and Kroger.

They have also developed an online store and been published in numerous media, including Forbes and Entrepreneur Magazine.

Luma Soda’s popularity has allowed them to innovate and add additional tastes to their lineup, including exotic fruits such as pineapple, coconut and mango passionfruit.

They have also recently included an energy drink option for people who want to stay energized throughout the day. With these additions, it’s no surprise that Luma Soda remains thriving despite the Sharks’ lack of commitment.

With their success growing, let’s take a look at what makes Luma Soda so unique: its product description and ingredients.

Product Description And Ingredients

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Luma Soda is an organic, all-natural beverage prepared using simple ingredients. It only comprises five key ingredients: filtered water, organic cane sugar, natural flavors, citric acid, and sodium benzoate. It has a mild, crisp flavor that appeals to both adults and children.

The drink is also vegan and gluten-free, with no dyes or additional colors, making it an excellent option for individuals with dietary limitations.

Furthermore, it contains only 40 calories per serving. This makes it an excellent choice for health-conscious people who do not want to compromise flavor.

Luma Soda comes in four wonderful flavors: classic cola, cherry limeade, blackberry lemonade, and pineapple mango.

Each one contains a distinct combination of flavors that will entice your taste buds. With so many alternatives to pick from, there is something for everyone!

Luma Soda’s Pitch To The Sharks

The Luma Soda team prepared to make its case to the Sharks. They had an excellent product made with natural ingredients and a distinct flavor.

They believed the Sharks would see the potential and invest in their business.

The crew started by introducing themselves and explaining their product. They focused on the natural ingredients, such as monk fruit extract, and how it was a healthier alternative to standard sodas.

They also talked about the soda’s flavor, which was sweet but tangy, and how they thought it would appeal to customers.

Finally, they addressed their expansion strategies, which included extending distribution and developing additional varieties.

The team completed its presentation by requesting an investment from the Sharks.

The sharks were impressed with the presentation but wanted more information before deciding to invest in Luma Soda.

Sharks’ Response to the Pitch

The Luma Soda pitch piqued the interest of Shark Tank’s sharks. They believed it was a unique product with potential for success in the beverage business.

However, given the market’s abundance of established drinks, they questioned the business model’s long-term viability.

As they learned more about the company’s finances, they became concerned about their capacity to scale and compete against larger brands.

These worries led the sharks to decide not to invest in Luma Soda. They suggested that the owners look for a partner or distributor that can help them get their goods into more outlets and expand their reach.

The founders were disappointed, but saw this advice as a chance to progress. The founders thanked the Sharks for their time and advice before leaving without landing an investment deal.

Despite not receiving a deal from Shark Tank, they remain committed to making Luma Soda a success and are looking at other possibilities for growth and expansion.

Shark Tank Investment Deal

An agreement was reached following Luma Soda’s presentation to the Sharks. The transaction involved an investment in exchange for a 15% share in the company. The details of the strategy contained the following points:

1) A $100,000 investment in return for a 15% share in the business.

2) The proceeds would be utilized to increase product distribution and marketing initiatives.

3) The Sharks required confirmation of sales before releasing payments.

4) They would receive royalties from future Luma Soda product sales.

The entrepreneurs accepted the offer, and it appeared like everyone was pleased with the outcome.

It appeared to be a successful transaction for both parties—the Sharks acquired their stake, and Luma Soda got its much-needed money infusion to grow their business.

This was a significant milestone for them, but it was not the conclusion of the narrative yet.

The next stage was to leverage the Shark Tank funding to expand their brand and product reach.

With more money flowing in, they had more resources to work with, allowing them to make even greater gains toward their corporate goals.

Financial Performance After Shark Tank

Financial performance following Shark Tank is an essential sign of Luma Soda’s success. The cocktail debuted on the iconic American show and received mixed reviews from the Sharks.

While some applauded its distinct flavor, others questioned if it had the ability to scale. Since then, the company has experienced significant financial success in terms of sales and revenue growth.

Luma Soda’s marketing team has produced a number of successful initiatives to increase demand for their product.

They’ve also formed strategic agreements with other businesses to broaden their reach and increase revenue. These measures have enhanced the company’s earnings while also exposing new customers to their products.

Luma Soda’s post-Shark Tank financial performance has been impressive, thanks to effective marketing initiatives and savvy collaborations.

This success has allowed them to continue growing their business and developing new items. With a solid foundation in place, they are now looking ahead to future challenges and opportunities to help their business go even further.

Challenges And Opportunities

Luma Soda had numerous hurdles and chances following its appearance on Shark Tank. First, they had to secure the funding promised by the Sharks.

This required the team to demonstrate the value of their product and earn the trust of their investors.

They also needed to make certain that their marketing approach was as effective as possible in order to capitalize on their newfound reputation.

At the same time, Luma Soda provided various benefits that they might take advantage of. Their brand recognition improved dramatically as a result of their involvement on Shark Tank, allowing them to reach a far larger customer base.

Furthermore, they were able to leverage the Sharks’ knowledge to fine-tune their business plan and reach out to new clients.

Overall, Luma Soda has successfully overcome many of the hurdles it encountered after participating in Shark Tank.

While there have obviously been some challenges along the way, this experience has provided them with a great opportunity to grow as a company and move forward with confidence.

Moving forward, changes in ownership and leadership will be critical to Luma Soda’s success in establishing itself as a sustainable beverage company.

Changes in Ownership and Leadership

Following Luma Soda’s participation on Shark Tank, there were various changes in ownership and management.

The two co-founders initially controlled the company, but after participating in the show, they decided to give up their shares.

This enabled one of the sharks, Mark Cuban, to become the dominant shareholder. In addition to becoming the main stakeholder, Cubans selected a new CEO to help oversee the company.

The new CEO set out to develop a fresh strategy for Luma Soda that would set it apart from its competition.

He concentrated on producing distinct flavors as well as developing innovative marketing techniques to boost brand visibility and consumer awareness.

The CEO also set up an online store where clients could purchase the product straight from the website without having to go through stores or wholesalers.

These changes in ownership and leadership resulted in significant growth for Luma Soda, but they also caused some controversy in the business community.

Some contended that Cuban’s engagement with the company was a conflict of interest because of his status as a Shark Tank investor, while others complimented him for investing in a startup and assisting it in its development.

These debates will be examined further in the following section.

Recent Updates on Luma Soda

Luma Soda recently released a few updates. After debuting on Shark Tank in 2019, the company experienced a rise in popularity.

Since then, they’ve developed more varieties and, most recently, launched a subscription service for customers. They’ve also worked with large retail establishments to increase their reach and awareness.

Luma Soda has run marketing and freebies throughout the year to recruit new customers. These include new subscriber discounts and rotating special deals. This keeps people interested in the brand and encourages them to try other types of soda.

Overall, Luma Soda is doing well despite previous controversies. The organization has clearly taken steps to improve its reputation by focusing on the customer experience and providing unique discounts to clients.

All of this demonstrates that Luma Soda is still a viable product, despite its previous troubles.


In conclusion, Luma Soda has undergone numerous adjustments since its appearance on Shark Tank.

Despite being offered a deal by the Sharks, the company has undergone multiple changes in ownership and leadership.

This has sparked debate and raised concerns about the brand’s future. Despite these obstacles, the company has recently released new upgrades and appears to be doing well.

It’s unclear how Luma Soda will fare in the future, but for the time being, it appears like they’re still in business and moving forward.

The Sharks’ investment undoubtedly motivated them, but it is ultimately up to the Luma Soda team to ensure that their product succeeds in a competitive market.

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